We provide search engine optimisation (SEO) for local and national organisations
SEO is both the science and the art of strategically crafting your digital presence in order rank highly for specific search terms. It is considered by many to be the most efficient form of marketing in history, and it's no wonder why
People are actively searching for your product or service! However, 75% of those serchers never go past the first page of results. If your not on page 1 - you're losing potential customers to your competitors
We are Apita, inbound marketing specialists based in Birmingham and operating globally. We work together to put you on the first page of leading search engines to provide the best return on investment
Are you a B2C company that depends on foot traffic for business?
With nearly two billion local searches being conducted each month by consumers who need local products and services, it is increasingly imperative to the success of a business to show up at the top of the search results.
More than 80% of searches for local businesses begin on a search engine like Google. Nearly 90% of those consumers find a business through search engines and Internet Yellow Pages, and not through traditional paid advertising.
SEO is a long-term investment that sets companies apart from their competitors. In today's tech-driven society, it is crucial for companies to focus on their online presence in order to attract consumers.
Do you provide goods and services on a national and global scale or depend on online sales?
If you own an e-commerce business that would like to expand its customer base, then perhaps you need National SEO. With approximately 93% of online experiences beginning with a search engine, it is very important for companies who depend on online sales to rank highly for relevant keywords.
National SEO focuses less on ranking for specific geographic areas and more on ranking for broad keywords. National SEO is much more competitive and as a result an increased effort is required; However, the ability to extend your reach across the world can greatly expand your customer base, thus, resulting in a hefty positive ROI.
The Internet has revolutionized the competitive landscape for modern businesses and how they gain visibility above competitors. Traditional advertising is losing effectiveness over time, and visibility is now largely determined by who has the most optimised website for a search query.
PPC (Pay Per Click) is the fastest way to bring potential customers to your website.
A well structured and managed PPC advertising campaign can bring you more leads, enquiries and sales quickly and cost effectively
PPC advertising is effective because it matches searchers who are looking for what your business has to offer. You can see increases in traffic and sales within as little as one week for a fraction of what it costs to place ads in conventional media like Yellow Pages, newspaper, magazines, trade-journals, television and radio.
PPC advertisement campaigns can be designed in a way to target consumers from a particular geographic area. Therefore, local SEO coupled with PPC advertisement is an optimal internet marketing solution for small businesses.
Identify your audience
At the start of your SEO campaign, we need to know who you're talking to and where to find them. Then your content can be tailored to best convert traffic.
Build Your Keywords
We find the terms that are driving traffic to your site and identify new opportunities to build upon your current audience.
Develop your Strategy
When we know who you're talking to and where they're coming from, we work to your goals; whether that's traffic, revenue or both.
We'd been stung in the past by so called SEO experts but Apita showed complete professionalism and got us ranking on the first page within 3 months! Can not recommend enough.
Maria Frost - Rattlers Clothing